Peter Wright


Agency M&S

Brand M&S

Roles Design & UI, Research, UX

Design, prototyping, research and proposition development for the new M&S loyalty scheme. We were working with Ideo to develop the core proposition, spending lots and lots of time with customers and iterating very rapidly over a Rails prototype.

I worked up hundreds of interaction prototypes, mock ups and rough concepts in order to match the mental model of customer expectation.

Marvel prototypes:
Mobile prototype
Desktop multi offer prototype