Playpress is a new construction toy, designed and manufactured in the UK. Made out of recycled cardboard, it is designed as an environmentally friendly, pocket-money price toy, but retaining all the fun of well-known brands like Lego.
Playpress was born of a long development process by Matthew, one of my younger brothers. He was very keen to develop a toy range that could offer the same enjoyment he had when he was younger, but be more affordable - giving children the chance to build whole cities for a small price.
I started helping Matthew refine his designs and attempt to build a market strategy. I helped find manufacturing partners, develop a cohesive illustration style, and advise on the brand direction.
So far there are several sets in active production and being sold. After much experimentation, a good manufacturing partner was found and an excellent material. The toys are currently being sold in independent retailers and also on Notonthehighstreet
Matthew is now taking the project forward with a close friend. I remain involved to provide advice and product design direction, and to help with the digital aspects of the project.