Honda

DesignConceptDevelopment

Honda touchscreen concept

Agency Nexus|H Brand Honda Year 2009

Part of a strategic pitch for a complete rethink of in-dealership access to vehicles and vehicle content. The pitch was focused around two brochure projects, but we decided early on in the process to go in with a bolder vision - a paperless brochure system. It's my opinion that most car sites are far too centred on being flashy, without necessarily helping users make any rational buying decisions. While originally conceived as an 'in-dealership' touchscreen experience, we presented it was a wider portal to replace brochures entirely which would work as well as a standalone site. The main theme was to break down the often complicated car buying process into very simple end-user choices that anyone could understand, whilst making it an enjoyable and emotional experience.