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  • Hitachi Projectors

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    Hitachi Ultimate site

    Agency Nexus|H Brand Hitachi Year 2008

    HTML microsite design for the Global launch of Hitachi's newest short throw projector range. The site is business rather than consumer focused, in an attempt to get resellers to better understand the products on offer. The clean but technical design direction takes cues from the products themselves, as well as the overall campaign strategy. It was launched with several language variants, but used web- fonts to keep a consistent and unique typographical design. Unfortunately, lots of the nicer design and interactions were lost in the build process, undertaken entirely externally.